As a professional landscaper, all the hard work that you put into making a property look amazing will easily sell itself when other people see what you can do. The only problem is, without any indication of what skilled hands performed the work, your professional expertise could be wrongly attributed to a different professional. Yard signs are an incredibly effective marketing tool as a professional landscaper because they act as a signature on your work. Encourage your landscape business customers to display your custom-made yard signs on their property with a few simple practices.
Offer customers a discount if they allow you to place one of your signs on their property.
It is amazing what a promise of savings can encourage a customer to do. So tell your pleased customer they can have a discount on the next landscape service order if they allow you to display a yard sign on their property for a few weeks. You could offer a percentage off the final cost of your services or even a complementary follow-up visit in exchange for their generosity.
Make offers to promote your customers' business if they will help you promote your own.
If you consistently work with businesses and their properties, it can be worth a shot to ask if they would be willing to allow you to place a sign on their property if you do some promoting of their business in return. For example, if you landscape the outlying property a home improvement store, there could be an opportunity for a fair exchange of promotion. You could make sure you paint the store in a good light in front of homeowners you do business with by using and recommending the home improvement store's products and they can promote you just by allowing you to add your signature yard sign to their property.
Sometimes, all you need to do is ask.
When working with the average property owner who is well pleased with your finished product, many will be more than happy to help you promote your business because you do such a fine job. Just carry a few nicely-made yard signs with you while you work and ask customers if they would mind if you placed a sign on their property to help you promote your business. Make sure you let them know that you will take care of installing and removing the sign to make the offer even more attractive.
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