The digital age has made it easy and affordable to create professional banners and signs for your organization or business by uploading your digital artwork and letting the commercial sign company transfer that art to the finished canvas or vinyl banner. However, it's important to keep a few tips in mind when you are designing your banner to maximize not only its aesthetic value, but its effectiveness.
Tips for designing a custom banner
1. Limit yourself to two colors. While it can be tempting to add a lot of color to your banner, not only does all that color add to the price of the banner, but it can distract the viewer. This is especially true if your banner will be viewed primarily by people driving by your location. High impact colors, such as yellow on black and white on blue (as well as black on white) can improve your banner's readability.
2. Don't skimp on the size. In general, the larger the sign, the most easily if can be read by viewers. While you may think you are saving money by reducing the size of your outdoor banner, such a move could actually cost you money in effectiveness.
3. Don't fill the entire banner with images and text. Although you want to convey as much information as possible, leaving a large amount of blank space around your words and images will vastly improve your banner's readability.
4. Stick to a single font. There are hundreds, if not thousands, of fonts available via the Internet, everything from block letters to fancy script. While they can be enticing, using more than one font in your sign can make it look jumbled and busy. Emphasize certain words or phrases by using bolding or italics within the same font.
5. Don't forget the call to action. Like all good marketing material, your commercial banner should tell the viewer what you want him or her to do. That could be to take advantage of your sale, view your new line of products, sign up for your preferred shopper program or simply visit your new location. Spelling out what you want viewers to do eliminates any ambiguity.
While anyone can design a custom banner, your results will be better if you opt for the biggest banner that will fit in your space, limit yourself to just two colors, include that call to action and make sure to leave plenty of blank space. Contact a company like Mission Signs for more information.Share