Not having a good business sign is the same as taking your money and throwing it into the trash. According to a study, half of all new business is generated through billboards and business signs. If you're not using them, you're losing out on business. What's more, they're one of the cheapest ways to advertise your business.
Signs vs. Other Forms of Advertising
The average cost for a billboard is $3,000 to $4,000 a month, and a lot of that is dependent on placement. Highways, freeways, busy roads, commercial zones, and other high-traffic areas will cost the most. However, they receive high visibility.
Magazine ads, on average, cost anywhere from $500 to $20,000; although they can cost as much as $500,000 depending on the type of publication. The only place it's cheaper to advertise is usually radio. That doesn't mean it's the best place to advertise, though.
Radio and television ads interrupt the content. In a way, they're intrusive. People are skipping over ads on televisions with media recording devices and radio viewership has been declining. Newspaper ads are expensive, plus, they're not as effective as radio and television.
Why Business Signs and Billboards are the Way to Go
Not only are billboards and business signs one of the most cost-effective ways to advertise your business, they're also one of the simplest.
Although there are regulations about how tall billboards can be and where they can be placed, there aren't a lot of other rules you have to adhere to when creating one. Radio, television, and newspaper ads often have to meet audience criteria. After all, they're being placed on a company's business brand, and anything that upsets their audience might cause them to lose money—even if you're the one paying them for the spot.
Billboards can go just about anywhere, and, as long as you're not overly offending anyone, you can be about as creative as you want. The same goes for business signs, which you're usually posting on your property anyway.
Why It Needs to Be Good
Anyone can make a sign and, although you don't need the most impressive sign ever made, you will want to make sure it's visually appealing. Fortunately, there are a lot of businesses that specialize in making custom signs. They often have dedicated graphic artists and designers who can help you develop a billboard or business sign and teach you more about this topic.
After all, when half of your new customers will discover your business based on a piece of wood or paper with a bunch of paint and ink on it, you'll want to make sure it gets noticed.
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